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Partner Spotlight Series: BrightFire Insurance Marketing Services

Get the tools needed to effectively market your insurance agency

Hello, and welcome to our first edition of a new series we’re calling our Partner Spotlight. In this series, we’ll be bringing you highlights from the vast partner network we’ve amassed over the years.

From payment processing partners to software developers and beyond, this will be your one-stop shop for the tools you need to grow your business, and simplify your life.

Recently, we sat down with one of our newest partners, Bob Whitis, Director of Operations for BrightFire. BrightFire delivers complete digital marketing solutions tailored to independent insurance agencies of all sizes.

Here’s our brief Q&A with Bob.

Q. Thanks for sitting down with us today, Bob, Can you tell us a little about BrightFire?

A. Originally started in 2000, BrightFire’s goal is to take the burden of digital marketing off the shoulders of independent insurance agency owners so they can focus on growing their book of business.

Q. What exactly is BrightFire, and why are your customers drawn to it?

A. We’re a digital marketing company that only works with independent insurance agencies. Our customers are drawn to us because of our 20 years of experience in insurance digital marketing specializing, the variety of digital marketing solutions, and our concierge approach to customer service.

Q. Who are your dream customers? Who do you love to work with?

A. We work exclusively with independent insurance agencies. We work with individual agents who are just getting started up to multi-state, multi-location agencies. No matter what type of insurance you sell or the size of your organization, we can help bring your agency to life online, improve your online reputation, and generate new leads for your agency.

Q. What’s the main takeaway you’d like folks reading this to have about you or BrightFire?

A. We provide five different digital marketing solutions that you can mix and match as best fits your agency’s needs with a concierge approach. When your needs change, you can change up your mix of services without long-term commitments. We earn your business every month and make it risk-free to give our services a try since we have no setup fees, no contracts, and a 30-day money-back guarantee.

Q. Can you share with our readers something personal, maybe a fun story about yourself that they won’t find anywhere else?

A. The partnership between BrightFire and Xpress-pay actually began when Kristy Dowell from Xpress-pay, and I met at the Independent Agency Owners Alliance (IAOA) Innovation 2020 Conference in San Diego, California. After initially meeting and talking for quite a while with Kristy and Brian from Xpress-pay at the BrightFire exhibitor booth, Kristy and I continued to cross paths throughout the conference weekend and chatted a number of times. I know Kristy and I are both really excited about this partnership.

Thanks, Bob. We’re excited to be working with you and your team, and know what you’re bringing to the table will mean really great things for our mutual clients.

For more information, or to discuss what BrightFire can do for your insurance agency, connect with Bob and his team through their Xpress-pay Partner Portal.

Want to be featured in our next Partner Spotlight? Contact our marketing department today: info@Xpress-pay.com.

About the Author

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With over 25 years of Sales & Marketing experience, Thomas Buttino has dedicated his career to introducing business owners and operators to new and existing technology that simplifies their efforts so they can continue having a positive impact on the world around them. With a focus on bringing the latest digital payment technology to clients, we can enhance the customers experience, while ethically lifting revenue, and delivering the greatest outcome for everyone involved.

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